Smart Building Design & Construction: Why Strategy Drives Success

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The future of buildings isn’t just brick and steel—it’s intelligent systems, adaptive environments, and intentional planning that connects people, technology, and infrastructure. But as we learned from Leapley Construction’s and Newcomb & Boyd’s presentation during the COAA Spring Educational Forum, delivering a smart building takes far more than plugging in a few sensors. It requires strategy, alignment, and an early commitment to getting it right.

Leapley Construction and Newcomb & Boyd have been at the forefront of smart building projects, experiencing firsthand what drives success and what causes them to stall.

STOP ASKING "IS THIS A SMART PROJECT?"

Let’s retire the question. Instead, ask: “What do I want this building to do for my people, my operations, and my future?” Whether it’s energy efficiency, indoor air quality, predictive maintenance, or enhancing the occupant experience, smart elements are an investment in long-term performance—not a tech trend.

Strategy First. Always.

The key to smart project success? Start with a clear why. Develop your use cases early. Align your design, construction, and operations teams from day one. Too often, smart features are added late or not operationalized at all—resulting in wasted budget and unrealized potential.

Case in point: A confidential fintech client designed four floors with “smart” features but lacked a cohesive plan. Without defined use cases, those systems were never activated as intended.

Lessons from the Field

  • Microsoft: Their internal smart tech team was brought in late, adding complexity and cost. But early integration would have avoided delays—and dollars.
  • Coca-Cola: Success came from leadership alignment, a financially sound business case, and a unified “Single Pane of Glass” strategy to manage building data across 2.4 million SF.
  • Newcomb & Boyd’s HQ: Budget constraints threatened smart elements, but the Leapley and Newcomb & Boyd teams prioritized infrastructure, allowing for easy future upgrades with minimal effort.

The Human Side of Smart

A smart building is only as intelligent as the people planning it. That means:

  • Internal ownership across design, construction, and operations
  • Thoughtful design rooted in business value
  • Clear construction scope tied to specific smart outcomes
  • Ongoing operations buy-in to maintain and evolve the system

Your Blueprint for Success

Want a smart building? Build smart from the start:

  1. Define your why
  2. Establish use cases early
  3. Engage cross-functional teams
  4. Choose the right partners
  5. Communicate continuously

The smartest buildings don’t just work—they work for you. Let’s build smarter, together.

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HEATHER RICH

Vice President

Heather Rich is an accomplished leader with 23 years of experience in design and construction operations. A former President of CREW Atlanta, Heather Rich is well-known in the Atlanta commercial real estate community for her expertise in delivering complex projects. For 16 years, Heather has strengthened Leapley’s reputation as an expert contractor by building exceptional spaces for global brands like NCR, Equifax, Siemens, and Visa. She is a quick-paced and results-oriented leader who is as meticulous in her efforts to solve client challenges as she is in developing operational talent in the Leapley organization and mentoring the next generation of project leaders. With industry insight and strong relationships in the Atlanta commercial real estate community, Heather delivers competitive pricing while leading operational teams to deliver superior results for Leapley’s clients and trade partners.

BRIDGET MASSENGILL

Vice President

With 15 years spent working in the commercial interiors industry in Atlanta, Bridget supports Leapley’s growth in the company’s key market segments by strengthening partnerships in the industry, establishing new business relationships to increase project opportunities and leading work-winning efforts. She works closely with Leapley’s operations leaders to implement and execute Leapley’ s business development strategy and achieve the company’s strategic revenue and profitability goals. ​​​​​​​

DAVID GOODSON

Vice President

David Goodson is an accomplished operational leader with 13 years of experience delivering complex construction and capital improvement projects. Leveraging his background in facility management for Norfolk Southern and The Coca-Cola Company, David joined Leapley Construction in 2019 to lead commercial construction projects for global brands in the metropolitan area. Under his leadership, Leapley Construction successfully built the 523,000 SF Microsoft Atlanta corporate campus – the largest project in Leapley Construction’s history – while achieving 52% diverse supplier inclusion and earning significant industry recognition. As Vice President, David leads project teams to deliver complex commercial construction projects for high-profile clients while improving operational efficiencies and implementing strategic initiatives  to support the company’s continued growth and sustainability.  

MARK CLEVERLY

Executive Vice President

With 30 years of construction experience, Mark is an accomplished leader with in-depth expertise in Leapley Construction’s core institutional markets. Originally from the suburbs of London, UK, Mark earned a degree in Quantity Surveying from Anglia Polytechnic University. He held multiple roles in the construction industry with various UK general contractors before moving to the United States in 2012. Mark deepened his estimating, preconstruction, and project management expertise in the local Atlanta market through multiple projects for large healthcare organizations like Piedmont, Northside, and Emory. Passionate about community building, Mark has been extensively involved in the Associated Builders and Contractors (ABC) of Georgia, serving on multiple committees and the Board of Directors, eventually assuming the role of Chairman for a term in 2022. Mark co-hosts the Building Leaders Radio Hour Podcast, sharing industry insights from construction leaders.

ALAN SCOGGINS

President

Alan discovered his passion for construction as a student at Auburn University – through civil engineering coursework and field experience with the cooperative education program. In the 17 years that followed, he managed many healthcare construction projects for a national general contractor before joining Leapley Construction in 2011 to manage operations of the growing business. Alan is a hands-on leader, a focused and decisive builder, and an advocate for sustainability. Since 2012, he has served on the board of directors for the Lifecycle Building Center to promote the reuse of construction materials and reduce construction waste in landfills. Under his leadership, Leapley safely delivers award-winning projects on-time and within budget in three focused commercial interior markets.

MEREDITH LEAPLEY

CEO & Founder

Recognized as a Most Admired CEO by the Atlanta Business Chronicle, an Outstanding Woman in Construction by Construction Business Owner Magazine and one of Atlanta’s “Top 500” leaders by Atlanta Magazine, Meredith Leapley leads with integrity and compassion. Raised in Maryland, Meredith moved to Atlanta in 1999 and founded Leapley Construction to prioritize people throughout construction. Since then, through her involvement with CREW Atlanta, WBENC, CoreNet, Big Brothers Big Sisters, GSU WomenLead, Atlanta Women’s Foundation and Crafting Futures Together, she has maintained that focus and nurtured the business to deliver meaningful impacts to the community while earning annual revenues in excess of $120 Million.